Short while ago google had changed their ranking algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being thrown away by google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, machine chain, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. As we can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, for instance Tow Strap, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, take Web Sling Shackle as an example, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.